by John Lloyd | Jul 29, 2020 | Uncategorized
Effective marketing requires 3-steps: Step 1: Targeting the right market Are you using high-probability target marketing that identifies only those most likely to respond? Step 2: Communicating the right message Is your marketing message compelling and irresistible?...
by John Lloyd | Jul 28, 2020 | Uncategorized
It’s a sad reality, but we live in a low-trust world. We are becoming less trustful of government, business, media, and each other. So what is trust? Simply put, trust means confidence. When you trust people, you have faith and belief in them. Faith in their...
by John Lloyd | Jul 27, 2020 | Uncategorized
Great things never come from comfort zones. Success is a simple 4-step formula with specific actions that we must do: 1. Know where you are now. Take responsibility and ownership of your life, and be honest about where you are. 2. Know where you want to go. Set clear,...
by John Lloyd | Jul 21, 2020 | Uncategorized
One of the most popular kids learning songs is the Alphabet song. All kids learn this fantastic song as one of their earliest learning steps. I’m sure that you still remember the words. As an “old kid,” I decided to list what the letters mean to me after a...
by John Lloyd | Jul 20, 2020 | Uncategorized
“Good enough never is.” – Debbi Fields For every customer who bothers to complain about poor service, 26 others remain silent. Research reveals that the average “wronged customer” will tell 8 to 16 people. 91% of unhappy customers will never purchase services...
by John Lloyd | Jul 16, 2020 | Uncategorized
“Here is a simple but powerful rule. Always give people more than they expect.” – Nelson Boswell Are you a fired-up salesperson? If you answered yes, there must be a fire in your belly. Selling gets you excited. Your passion is matched with a relentless pursuit...
by John Lloyd | Jul 15, 2020 | Uncategorized
I call it the 90/10 formula, and when I started using it correctly, my sales results multiplied tremendously. It’s quite apparent, but just about every business owner gets it wrong, so let’s fix that now. When you’re selling anything, services,...
by John Lloyd | Jul 14, 2020 | Uncategorized
There are three kinds of people in the world, playing three different types of games: the WILLS, WON’TS, and CAN’TS. The WILLS: play to win, and they accomplish much. The WON’TS: play it safe, and they accomplish little. The CAN’TS: play to lose, and they don’t...
by John Lloyd | Jul 13, 2020 | Uncategorized
“Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.” – Jack Welch Every day, good and bad leaders make and break companies. A person should never be appointed to a leadership...
by John Lloyd | Jul 12, 2020 | Uncategorized
Who is responsible for your: Thoughts? Feelings? Attitude? Health? Energy? Prosperity? Relationships? Career? Education? Actions? Results? The answer: YOU ARE Why? Not because life is fair, it’s not. Not because we all have an equal starting place in life, we don’t....
by John Lloyd | Jul 9, 2020 | Uncategorized
Today, I share with you two concepts that help influence prospects to buy your products and services: 1. The phrase guaranteed to help you sell more There is an old sales training adage that says “don’t sell the features, sell the benefits”. I’ve never fully bought...
by John Lloyd | Jul 8, 2020 | Uncategorized
“Excellence is not a skill. It is an attitude.” – Ralph Marston A study by Leadership IQ found that 46% of new hires are either fired or disciplined within their first 18 months. And in a staggering 89% of those cases, the reason for the action isn’t...
