It’s a sad reality, but we live in a low-trust world. We are becoming less trustful of government, business, media, and each other.

So what is trust? Simply put, trust means confidence. When you trust people, you have faith and belief in them. Faith in their integrity, honesty, and abilities. You can’t have lasting success without trust.

The word trust embodies almost everything you can strive for that will help you succeed. Human relationships cannot work without trust, whether it is a friendship, marriage, or business association.

Imagine the difference it would make if you were able to increase the amount of trust in the critical personal and business relationships in your life?

I list the eight pillars (or commonalities) of history’s greatest leaders and businesses:

1. Clarity: People trust the clear and mistrust the ambiguous.

2. Compassion: People put faith in those who care beyond themselves.

3. Character: People notice those who do what is right over what is easy. 

4. Competency: People have confidence in those who stay fresh, relevant, and capable.

5. Commitment: People believe in those who stand through adversity.

6. Connection: People want to follow, buy from, and be around friends.

7. Contribution: People immediately respond to results.

8. Consistency: People love to see the little things done consistently.

Trust is a super-power. But as the famous philosopher, Spiderman said, “With great power comes great responsibility.” Use it well.