by John Lloyd | Aug 31, 2020 | Uncategorized
We tend to test the prospective rep’s work ethic, sales training, negotiation ability, closing skills, etc. One thing that most interviewers overlook is details about their “book of business”. You should always probe their “book of business”. A “book of business” is...
by John Lloyd | Aug 26, 2020 | Uncategorized
“Whether you think you can or you think you can’t, you are right.” – Henry Ford A big part of your personal and business success is linked to your mindset. I am fascinated by how the mind works and I spend every spare moment reading up on what affects our...
by John Lloyd | Aug 24, 2020 | Uncategorized
Did you know that only 2% of sales close at the first meeting? This leaves a gigantic 98% of sales that require follow up. Market research indicates that it takes an additional five follow-ups to close 80% of the remaining deals. So that could be further meetings,...
by John Lloyd | Aug 19, 2020 | Uncategorized
People don’t buy the best and products and services; they buy the products and services they can understand the fastest. Your brand’s biggest enemy is noise and clutter. Therefore, your brand’s greatest opportunity is to use clear marketing to cut through the noise to...
by John Lloyd | Aug 17, 2020 | Uncategorized
In 2016, Microsoft acquired LinkedIn for $26.2 billion (+/- R462 billion). When you divide that figure by the number of users LinkedIn had at the time, it means each user profile was worth about $60 (R1 058). Now, let’s calculate what this could mean to you. If you...
by John Lloyd | Aug 14, 2020 | Uncategorized
New-age selling is not about convincing or persuading a person to buy your product or service. It’s about offering a logical solution to a problem a customer or prospect is challenged with. Asking thoughtful, open-ended questions is the best and least coercive...
by John Lloyd | Aug 10, 2020 | Uncategorized
Friendly people, pretty designs, and excellent products and services are great, but clear messaging is the foundation of everything. If you want your marketing to be successful, then it rests on your business’s ability to clarify its messaging. When you confuse,...
by John Lloyd | Aug 3, 2020 | Uncategorized
The irony is not lost, in a world where social media has exploded, and “fake news” is rampant across news sites, what people feared would destroy print, is actually leading audiences back. Print and print marketing offers the reader a stronger sense of...
