People don’t buy the best and products and services; they buy the products and services they can understand the fastest.

Your brand’s biggest enemy is noise and clutter. Therefore, your brand’s greatest opportunity is to use clear marketing to cut through the noise to reach your customer.

Today, reaching your customer doesn’t mean you have to wait for them to walk by your store or receive your monthly direct mailer. The universal presence of social media and the amount of time your potential customers spend on it means that your brand has countless opportunities every day to show your customer that you are just what she needs to solve her problem.

And the best way to do that is with a clear story.