by John Lloyd | Nov 24, 2020 | Uncategorized
I don’t know if you have ever heard of Claude Hopkins. I want to share with you the specific story about the advertising legend Claude Hopkins and Schlitz Brewing Company. In the early 1920s, Schlitz was in trouble. They were running well behind several beer...
by John Lloyd | Nov 24, 2020 | Uncategorized
“We focus on the negatives, losing ourselves in the ‘problem’. We point to our unhappy circumstances to rationalise our negative feelings. This is the easy way out. It takes, after all, very little effort to feel victimised.” – Elizabeth Kubler-Ross What is a...
by John Lloyd | Nov 18, 2020 | Uncategorized
“A happy person is not a person in a certain set of circumstances, but rather a person with a certain set of attitudes.” – Hugh Downs I’m always wary of any quick-fix solution or overnight formula for success. In my opinion, they don’t exist. Success...
by John Lloyd | Nov 13, 2020 | Uncategorized
There are three essential components to successful marketing – for anything, anywhere, at any price, to anyone, under any conditions. Many business owners and managers insist that their business circumstances are somehow different. Not so. Every business requires...
by John Lloyd | Nov 9, 2020 | Uncategorized
Have you ever attended a course in listening skills? How to listen skills are never offered as part of any formal education and training. Listening is probably the most critical aspect of the selling process. Yet, it is usually the weakest part of a...
by John Lloyd | Nov 7, 2020 | Uncategorized
Suppose your business has under-utilised capacity or inventory. In that case, an innovative bartering strategy can help drive top-line growth and increase cash flow. Bartering lets businesses buy what they need without having to part with their precious cash....
by John Lloyd | Nov 4, 2020 | Uncategorized
Your prospects don’t care what you do. They don’t care how it works. They’re only thinking of themselves. Can you blame them? Their jobs and businesses are on the line if they don’t deliver results, grow profits, reduce costs, delight their customers. They have their...
