Your prospects don’t care what you do. They don’t care how it works. They’re only thinking of themselves. Can you blame them?

Their jobs and businesses are on the line if they don’t deliver results, grow profits, reduce costs, delight their customers. They have their own challenges, problems, pain and priorities.

Your prospects don’t care what you do. They will only care about you if you can solve their problems. Eliminate their pain and make their job easier. Make them look like a hero.

Your prospects don’t care what you do. They do care deeply about what you can do for them. There is only demand for your product or service if there’s more demand for the solution, result, and outcome it represents.

Position your prospect or client as the hero in your solution. You are their guide. Sell that way.

Your sales will skyrocket.