It’s hard to write sales copy that doesn’t feel “salesy”. However, Copywriting is an essential business skill, no matter what industry you’re in. Should you not improve your copywriting skills, then you are leaving serious money on the table.
One of the critical secrets of writing copy that SELLS is to tap into the PAIN that your target market feels.
I use an effective 3-step copywriting formula:
1. STATE the problem
2. AGITATE the problem
3. SOLVE the problem
The difference between manipulation and persuasion is INTENT. Therefore, always ethically use this writing formula.
If you know what your prospects want, need and desire, and your product or service solves a problem for them, then not being as persuasive as possible means you are doing a disservice to your prospect and yourself. Think carefully about this.
Find the PAIN, highlight it and then present your solution. Not only will you close many more sales, but you’ll have happier, satisfied and more loyal clients.
“The ability to write adverts and letters that sell is by far the most wonderful money-making skill you could ever acquire. If you master this skill, you should never again have to worry about money.” – Gary Halbert