Blog - Smart Thinking For Crazy Times
Frequent valuable insights to build your business, make you money, and inspire. Read nowAre you using the single most powerful business-building tool in marketing?
I don't know if you have ever heard of Claude Hopkins. I want to share with you the specific story about the advertising legend Claude Hopkins and Schlitz Brewing Company. In the early 1920s, Schlitz was in trouble. They were running well behind several beer...
Refuse to be a victim
“We focus on the negatives, losing ourselves in the ‘problem’. We point to our unhappy circumstances to rationalise our negative feelings. This is the easy way out. It takes, after all, very little effort to feel victimised.” - Elizabeth Kubler-Ross What is a victim? ...
Living a meaningful life
“A happy person is not a person in a certain set of circumstances, but rather a person with a certain set of attitudes.” - Hugh Downs I'm always wary of any quick-fix solution or overnight formula for success. In my opinion, they don't exist. Success takes hard work....
Are you effectively leveraging the marketing triad?
There are three essential components to successful marketing – for anything, anywhere, at any price, to anyone, under any conditions. Many business owners and managers insist that their business circumstances are somehow different. Not so. Every business requires...
Is Listening Your Super Power?
Have you ever attended a course in listening skills? How to listen skills are never offered as part of any formal education and training. Listening is probably the most critical aspect of the selling process. Yet, it is usually the weakest part of a salesperson's...
Are You Leveraging The Power Of Barter?
Suppose your business has under-utilised capacity or inventory. In that case, an innovative bartering strategy can help drive top-line growth and increase cash flow. Bartering lets businesses buy what they need without having to part with their precious cash....
Stop Telling Prospects What You Do
Your prospects don’t care what you do. They don’t care how it works. They’re only thinking of themselves. Can you blame them? Their jobs and businesses are on the line if they don’t deliver results, grow profits, reduce costs, delight their customers. They have their...
Seeing and seizing an opportunity
In 1972 a young man worked as a page at the Democratic convention where George McGovern was nominated to run for President against Richard Nixon. During the convention, Senator McGovern was forced to drop his first choice to be his vice-presidential running mate,...
Successful businesses need these four personalities in their leadership
Every business that wishes to succeed MUST have these four personalities in its leadership team. 1. A Seller – someone to effectively market the product or service. 2. An Improver – someone to improve the product or service. 3. An Organiser – someone to ensure that...