Words are the most powerful weapon known to man. The right words will make a nation choose one person over another as its leader. Words determine if countries stay at peace or go to war. Words make history and change the world every single day. Words determine if your...
What is a brand? The dictionary says, A recognisable name given to a product or service. My definition would be more marketing-orientated, something along the lines of ‘the ability to promise and consistently deliver a unique and superior product and experience in the...
